Tell Your Story - Subverse

Narrative branding and communication strategy

We don’t hold onto facts; we hold onto stories. Brands that build emotional connections are remembered, trusted, and valued at twice the rate of those that don’t.

Stories stick where facts fade.

Research shows people are 22 times more likely to remember a story than a standalone fact. We design brands around narratives because a message that sticks is a message that moves.

Emotion drives decisions.

Up to 95% of purchase decisions are made subconsciously, guided by emotion rather than logic. We build brand systems that speak to the heart first, making it easier for the mind to follow.

Connection creates loyalty.

Customers who feel emotionally connected are more than twice as valuable as those who are simply satisfied. Our strategies foster lasting relationships with the people who matter most.

The stories we tell…

Explore how our approach has helped organizations build brands that connect and endure.

Time in a bottle

Civelle

Civelle is an artisan fragrance brand built on the belief that scent and memory are inseparable. Each fragrance is crafted to capture a moment in time — carrying you back through nostalgia while creating new memories in the present. Their work is rooted in the idea that fragrance is an experience of identity, emotion, and connection.

Nostalgia: captured the bond between scent and memory.
Craftsmanship: built a brand that reflects artisan quality.
Emotion: emphasized fragrance as an experience, not just a product.
Identity: created a system that feels personal and timeless.
Connection: positioned Civelle as a bridge between past and present.

First Class Integrity

New World Tech Inspections

New World Tech Inspections (NWTI) is a smaller business working in a large, competitive industry. They’ve earned trust and longevity by focusing on strong client relationships, backed by agility, reliability, and technical expertise. We developed a brand that reflects their professionalism and highlights the people behind the work — experienced inspectors dedicated to doing the job right.

Clarity: positioned NWTI as a trusted partner in a crowded market.
Professionalism: emphasized integrity, precision, and reliabilit.
Recognition: an identity that stands out while staying approachable.
People-first: inspectors whose expertise drives reputation.
Scalability: a system flexible enough to grow with new clients.

A little rebellion now and then

Penny University

Penny University is a coffee brand inspired by the historic cafés and tea houses that once served as hubs of conversation, debate, and revolution. True to that legacy, they are a gathering spot for ideas, community, and connection. Proudly rooted in their neighborhood, they welcome anyone seeking an atmosphere that sparks the soul — along with a cup of coffee worth lingering over.

Heritage: rooted in the history of intellectual coffee houses.
Community: created a space open to all.
Experience: designed an environment that inspires connection.
Quality: paired storytelling with exceptional coffee.
Identity: built a brand that feels timeless and inviting.

What does “story-driven branding” mean?

Story-driven branding uses narrative structure—character, conflict, context, and meaning—to shape how people understand and emotionally connect with a business. Instead of focusing only on visuals, it builds a coherent story world that guides messaging, design, and customer experience.

Why does my brand need a story?

A brand story creates alignment. It helps customers understand who you are, what you stand for, and why your work matters. It also provides internal clarity so your team can make consistent decisions across marketing, design, and operations.

Why does my brand need a story?

A brand story creates alignment. It helps customers understand who you are, what you stand for, and why your work matters. It also provides internal clarity so your team can make consistent decisions across marketing, design, and operations.

What makes a brand story effective?

An effective story is clear, emotionally resonant, and structurally consistent. It must express your values, show what problem you solve, and demonstrate why your approach is distinct. Most importantly, it must feel true to your organization’s character.

Can you help me define my brand identity?

Yes. Our process clarifies your narrative foundation—your purpose, voice, message, and emotional position in the market. We use this work to develop visuals, content, and systems that reinforce that identity across every touchpoint.

We want to tell your story

Every great brand begins with a conversation. Whether you’re ready to dive in or just want to explore possibilities, we’d love to hear what you’re working on and where you want to go.

We can chat right now. Choose a way that works best for you.