Work Category: Branding
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Virtual Influencers vs. Human Influencers: Engagement and Effectiveness in Modern Marketing
In an era where social media dictates the pulse of branding and consumer engagement, the rise of virtual influencers is posing new questions for marketers: Can AI-generated characters outperform their human counterparts in authenticity and engagement? As more brands hop on the virtual influencer bandwagon, it’s crucial for marketing professionals to understand the dynamics between…
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Misconceptions Surrounding Color Theory: Understanding Light-Based vs. Pigment-Based Color Mixing in Visual Media
How often have you thought, “Blue and yellow make green” and believed it universally applies to all things related to color? The basic premise of color theory we’re taught from childhood is that mixing different shades of pigments results in new colors. From pigment-filled art class projects to graphic design software, our understanding of how…
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Thriving in an AI-Integrated Artistic Environment: Essential Skill Sets for Future Creative Professionals
Have you ever wondered how artificial intelligence is reshaping the creative landscape? The intersection of creativity and AI isn't just a futuristic concept; it's happening now, transforming the way artists, designers, musicians, and writers approach their craft. The rapid evolution of technology is compelling creative professionals to adapt, innovate, and even embrace AI as a…