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Exploring Gender and Identity: A Review of “The Left Hand of Darkness” by Ursula K. Le Guin
You might be tempted to think this recommendation has little to do with branding or communication strategy. But I’d ask you to suspend your…
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Book Review: Empathy Unlocked – Your Essential Guide to Reconnecting in a Disconnected World
In our hyper-connected digital age, why does genuine human connection feel so elusive? Despite endless messaging apps, social networks, and video calls, loneliness and…
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Decoding ROI in Branding and Marketing: Setting Realistic Expectations
Imagine you’ve just launched a comprehensive marketing campaign. You’ve invested in sleek designs, compelling content, and targeted ads. Weeks pass, and while there’s a…
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Problem Framing: How to Identify the Real Issue and Drive Effective Solutions
Have you ever spent countless hours trying to fix a problem, only to find that your efforts made little to no difference? It’s frustrating,…
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How to Develop Deeper Empathy in User-Centric Design: Proven Methods & Techniques
Have you ever wondered why certain products and experiences feel so profoundly personal, while others leave you indifferent? The answer often lies in empathy—specifically,…
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Who Benefits When We Stop Caring? Empathy in Culture and Politics
It started as a simple exploration. I was researching empathy’s role in design thinking—how understanding users’ emotions and needs leads to more human-centered, inclusive…
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Embrace the Journey: A Review of “Chop Wood Carry Water” by Joshua Medcalf
Discovering the Value of the Journey Imagine if the key to your child’s success, whether in sports or life, was not the pursuit of…
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The Difference Between Probability and Randomness: Why They Are Not the Same
Have you ever wondered if the universe operates like clockwork or if randomness truly rules our lives? Quantum mechanics has led many to believe…
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The Power of Deep Listening in User-Centric Design
Have you ever felt like your users weren’t quite telling you the whole story? Maybe your research sessions often end with plenty of notes,…
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The Stories We Tell—and the Ones We Can’t Ignore
This blog is mostly about branding, communication, and design—but sometimes it won’t be. And here’s why. The world we live in is loud, fast-moving,…
