Category: Strategy
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Exploring Gender and Identity: A Review of “The Left Hand of Darkness” by Ursula K. Le Guin
You might be tempted to think this recommendation has little to do with branding or communication strategy. But I’d ask you to suspend your disbelief for just a moment. At its core, this is a reflection on identity—and there are powerful lessons here for anyone asking the question “Who are we?”—whether you’re a person, an…
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Book Review: Empathy Unlocked – Your Essential Guide to Reconnecting in a Disconnected World
In our hyper-connected digital age, why does genuine human connection feel so elusive? Despite endless messaging apps, social networks, and video calls, loneliness and misunderstanding persistently shadow our interactions. Delia Sikes’ insightful book, Empathy Unlocked: Learning to Connect in a Disconnected World, presents a compelling answer—empathy, a skill both surprisingly practical and profoundly transformative. If…
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Decoding ROI in Branding and Marketing: Setting Realistic Expectations
Imagine you’ve just launched a comprehensive marketing campaign. You’ve invested in sleek designs, compelling content, and targeted ads. Weeks pass, and while there’s a buzz around your brand, the sales figures remain stagnant. It’s a perplexing scenario many businesses face: the challenge of measuring the true impact of branding and marketing efforts. Return on Investment…