Category: Strategy
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Measuring Success: Evaluating Systems Thinking Initiatives for Performance Improvement in Organizations
Organizations today are confronted with a range of challenges—from increasing competition and rapidly changing market dynamics to stakeholder expectations for sustainability and social responsibility. In this complexity lies a compelling reason to embrace systems thinking as a mechanism for performance improvement. But how does one accurately measure the success of systems thinking initiatives? Recognizing that…
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Building Trust in the Digital Realm: Ethical Guidelines for Marketing with Virtual Influencers
As digital landscapes evolve, so too does the way brands communicate with their audiences. Enter virtual influencers—AI-generated personas that are taking the marketing world by storm. But with this new frontier comes a set of ethical challenges. How do marketers ensure transparency and maintain trust when engaging with audiences through these digital avatars? In this…
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Historical Developments That Led to the Separation of Additive and Subtractive Color Theories in Art and Design
What’s the difference between the colors we mix with paint and the ones we see on our screens? If you’ve ever pondered this question while playing with different hues in both mediums, you’re not alone. The division between how color behaves in pigment versus light isn’t just a quirk of modern technology but the result…