Category: Uncategorized
-
What Is a System?
Module 0: Introduction to Systems Thinking – Lesson 1 This lesson is just one part in our series on Systems Thinking. Each lesson reads on its own, but builds on earlier lessons. We hope you will look forward to future lessons. Why This Question Matters You interact with dozens of systems every day without thinking…
-
Why I Still Believe in Design
I’ve spent my career helping brands tell their stories. What I didn’t expect was how often I’d have to renegotiate my own. To be a designer, consultant, and storyteller today is to stand in the middle of a persistent ethical storm. We’re asked to create meaning in a world oversaturated with message. Our work builds…
-
The Price of Belonging: Marketing Ethics and the Commodification of Third Spaces
Third spaces have long offered vital opportunities for genuine human connection. Coined by sociologist Ray Oldenburg, the term “third space” describes informal, communal environments distinct from home (the first place) and work (the second place). Cafés, libraries, parks, and barber shops exemplify these spaces, where community emerges organically. But as brands co-opt the language of…