Category: Strategy
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Passkeys and the Future of Authentication: A Better Way to Log In
The Password Problem Passwords have long stood as the gatekeepers of our digital lives—and they’ve failed us. Data breaches, phishing attacks, password reuse, and fatigue have made authentication a daily vulnerability. In response, a quieter revolution is underway: the rise of passkeys. Built on public-key cryptography and supported by Apple, Google, and Microsoft, passkeys promise…
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Building Is Never Neutral: On Power, Philosophy, and the Systems We Inhabit
The Illusion of the Neutral Builder In his recent essay The Philosopher-Builder, Brendan McCord argues that technologists must build with moral and philosophical intention. His call is sincere and well-reasoned: those shaping the future should also wrestle with what kind of future is worth building. But beneath that appeal lies a flawed assumption—that builders are…
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Exploring Gender and Identity: A Review of “The Left Hand of Darkness” by Ursula K. Le Guin
You might be tempted to think this recommendation has little to do with branding or communication strategy. But I’d ask you to suspend your disbelief for just a moment. At its core, this is a reflection on identity—and there are powerful lessons here for anyone asking the question “Who are we?”—whether you’re a person, an…