Category: Automation
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Why Duolingo’s “Death of Duo” Campaign Went Viral—and What Brands Can Learn
It started with an obituary. Duolingo’s beloved, slightly unhinged mascot, Duo the Owl, was declared dead. What followed was an internet-wide funeral—one filled with dramatic mourning posts, meme tributes, and an outpouring of engagement that most marketing teams could only dream of achieving. But the real kicker? This wasn’t just Duolingo’s campaign. Other brands, influencers,…
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The True Cost of Developing Large Language Models: Breaking Down the Expenses and Challenges
Artificial intelligence has made staggering progress in recent years, with large language models (LLMs) at the forefront of this revolution. However, behind their impressive capabilities lies a less glamorous reality—the astronomical costs associated with developing, training, and maintaining these AI systems. From acquiring vast datasets to running high-performance computing clusters, building an LLM is a…
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The Brand Ecosystem: How to Build a Cohesive and Scalable Brand Strategy
Branding is more than just a logo or a social media presence. It’s an ecosystem—a carefully crafted structure where every element works together to create a lasting impact. Yet, many businesses treat branding as a set of disconnected tactics, leading to fragmentation, wasted effort, and missed opportunities. Imagine building a house without a blueprint. You…